Kraft Strikes Oil…..
For Cooking
“The first salad oil ever
offered for your home use
by the maker of those wonderful Kraft prepared dressings.”
---Ed Herlihy
Lincoln, Me. (DG)—
 The oil mentioned in this article’s title may not necessarily
have the same value
as the crude oil that comes out of the ground, but for people who cooked and baked
from scratch--- and people who ate the food cooked and baked from scratch, this
stuff was very valuable. This amazing product was known as
Kraft Salad Oil. It was the cooking oil with the “beautiful
label on the bottle” (if you like vegetables, that is). The listeners
heard announcer Ed Herlihy talk about what Kraft Salad Oil
could do in cooking and baking on NBC’s THE FALCON
 . As
you are about to find out, Kraft Salad Oil was a versatile
cooking product.
The Kraft Foods Company
had a reputation of making some great tasting prepared salad dressings
(they still do today for that matter). For those people who preferred to
make their own, it could still be a Kraft type salad
dressing when Kraft Salad Oil was used. It blended with the
other ingredients for an absolutely perfect tasting salad dressing without
separation or funny taste--- unless some weird ingredients were used, to
which Kraft Salad Oil won’t take the responsibility.
It said Kraft Salad Oil
in bold green letters on the bottle with the beautiful label, but it did
more than just make homemade salad dressing. It was also the ideal
product for cooking, frying, and baking. Just like it did with salad
dressing, Kraft Salad Oil blended well with ingredients in
cooking and baking. Instead of shortening, liquid cooking oil, or other
types of fat, foods prepared with Kraft Salad Oil were
lighter and better tasting. Since the food agreed with the human digestion
system, no one was frantically reaching for the Tums (which
may not necessarily be the best of news for the makers of Tums).
You noticed that Kraft
Salad Oil played well with other ingredients. There was a very
good reason for that. On the commercial, Herlihy called it “Superfined
.”
More than just refined, Kraft Foods Company processed
Kraft Salad Oil in a special way that it was lighter bodied
than the competition. With a lighter content, Kraft Salad Oil
blended completely with other ingredients. No other cooking oil can come
close to the lightness and blending ability of Kraft Salad Oil,
because only the people of the Kraft Foods Company had the ability to use
the Superfined process.
It was Superfined, it blended
with other ingredients; and the food had a flavorful light taste. All
this good stuff meant Kraft Salad Oil must have cost several
arms and legs to buy. To the chagrin of the competition, it didn’t.
Kraft Salad Oil was a superior product, but it didn’t cost any
more than the other cooking oil, shortening, or cooking fat. .
With the creation of
Kraft Salad Oil, the art of cooking has become easier. It did its
part with food preparation, and the cook received all the credit from
everyone who ate it.
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