Sony is pinning its hopes on the promise of two-day battery life and new PlayStation 4 Remote Play for its forthcoming Xperia Z3 and Z3 Compact Android smartphones in its retail war with Apple, Samsung and HTC.
The new Z3, the followup to the six-month old Z2, and the Z3 Compact, which replaces the Z1 Compact released 12 months ago, both feature powerful quad-core processors and waterproof housings. But Sony’s focus for its latest smartphones has been battery life – which is consumers’ biggest problem with this class of device.
“The single thing that frustrates consumers the most is that their phone does not last all day,” Calum MacDougall, head of mobile marketing at Sony, told the Guardian. “We’ve really applied ourselves to try and solve that and we don’t believe the tradeoff of having a 2K screen against battery life is the right one.”
A “2K” screen has very high pixel density but can drain the battery – with no clear benefit, says MacDougall. “It’s very difficult to discern the difference between a 2K screen and a full HD screen, even up to 8in,” he said in reference to the new LG G3 and OnePlus One, which both have 5.5in screens with quad HD resolution, higher than the full HD 1080p screens used on flagship Sony, Samsung and HTC smartphones.
MacDougall says Sony concentrated on energy efficiency for its 5.2in screen, sticking with full HD resolution and reducing its power usage while boosting its brightness to 600 candela, making the Z3 the brightest smartphone available.
The Z3 and Z3 Compact both sport 20.7-megapixel cameras with digital image stabilisation, hi-res audio support, digital noise cancellation and a waterproof exterior that can survive immersion in up to 1.5m of fresh water for 30 minutes.
Both also have a digital music engine called DSEE HX, which boosts the quality of compressed music.
“It’s an uprating engine that takes lower quality audio files, particularly in the high frequencies, and turns it into near hi-res audio,” said MacDougall explaining that DSEE HX analyses low quality music and boosts certain frequencies, adding back information that was lost during low-quality sampling and compression. The process works much like video upscaling from standard definition to high definition, which many DVD players perform for high definition TVs.
Sony has also built in PS4 Remote Play support – the same as the PS Vita – which allows gamers to connect a DualShock 4 controller to the phone and play games running on the PS4 across either a home Wi-Fi network or an internet connection outside the home.
Sony also introduced the Z3 Tablet Compact, an 8in tablet, to compete with the Samsung Tab S 8.4, Google Nexus 7 and Apple’s iPad mini. It has a full HD screen, eight-megapixel rear camera, is 6.4mm thick, weighs 269g and like the Z3 smartphones and Z2 tablet is waterproof.
The Z3, Z3 Compact and Z3 Tablet Compact will be available in the autumn in various colours, along with two new smartwatches.
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