Subaru reveals the surprising meaning behind the stars in its logo – can you guess who they represent?
SUBARU has revealed the surprising meaning behind the stars in its logo.
The name Subaru stems from a star cluster, but a recent communication to retailers sheds new light on what the stars in the logo may represent.
When asked about the origin of its logo, a Subaru spokesperson told The Sun that the name Subaru is Japanese for the Pleiades star cluster in the constellation Taurus.
The stars are also known as the six star group, the spokesperson said.
The name was chosen to reflect the fact that Subaru Corporation, formerly Fuji Heavy Industries, was formed from contributions from five companies that sprang from Nakajima Aircraft.
The name and logo are indicative of the merger.
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A recent article by Torque News suggested the stars seen in the Subaru logo may have another meaning.
Citing a recent Subaru of America communication to retailers, the outlet said the stars also refer to certain retailers or employees.
The thought stems from Subaru of America CEO Tom Doll apparently closing his communication to retailers by telling them to "please stay star full!"
"Doll tells his US retailers that the stars in the logo represent those who are the real stars when they treat customers with respect and 'honor the Love Promise in all customer interactions,'" Torque News wrote.
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The Subaru Love Promise references the company's vision to show love and respect to all people at every interaction with Subaru, its website says.
The company went on to say that with its retailers, it is dedicated to making the world a better place.
The information about Subaru comes as hidden meanings behind other big brands' logos have been revealed.
Gillette is known around the world for its shaving products but it's also known for its cutting-edge logo, which has a story behind it.
The Sun also revealed how a batwing can be seen on the logo of the iconic clothing brand Levi's.
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The arc shape was given its nickname because it looks like a bat spreading its wings.
Levi Strauss and Co historian Tracey Panek said the design can be seen on the pockets of the company's famous 501 jeans.
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