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In case you hadn't seen Kendall Jenner's face enough over the past decade, the model has now signed on as the latest global ambassador of beauty monolith L'Oréal Paris. As part of her new role, her face will be plastered all over town — even more so than before. As noted by WWD, Kendall Jenner will be featured in makeup campaigns for the beauty brand starting in September.
"L'Oréal Paris has been an iconic brand for as long as I can remember," Jenner told WWD of the partnership. "I am so excited to become a part of a team that has such passion and purpose in what they are doing." According to Jenner, it was her mother, Kris Jenner, who first inspired her love of the iconic brand. "My mom has always been a source of inspiration for me in all aspects of life, and L'Oréal Paris is something she used while I was growing up, so I have her to thank for showing me the way," she explained. "L'Oréal Paris is timeless and iconic. I try to always lean into the classics. 'I'm worth it' is all about understanding and knowing your worth, which I feel is so important, especially in today's day and age."
Jenner told Vogue that she used L'Oréal shampoo as a child, and her current favorite product is the Infallible Fresh Wear Foundation.
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Delphine Viguier-Hovasse, the global brand president of L'Oréal Paris, called Jenner "one of the most powerful women in the world," telling Vogue that the brand was honored to join forces with Jenner. "It's a new high in our mission to empower every woman, everywhere. At any other time, Kendall Jenner might have been as successful as she is now, but her worth and her choices and her image might have been defined or even controlled by others," she said. "But nobody defines Kendall Jenner but Kendall Jenner. She is the embodiment of everything Gen-Z stands for."
With this new partnership, Jenner joins a roster of stars like Elle Fanning, Camila Cabello, Helen Mirren, Katherine Langford, and Viola Davis, among many more. She currently works closely with brands like Marc Jacobs and serves as the creative director of FWRD. Previously, Jenner was a face of Estée Lauder, notably for the now-defunct Estée Edit line.
