About
Wil founded his first company, Blue Diesel, as a 19-year-old student at the Ohio State…
Articles by Wil
Contributions
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How do you create an MVP that your customers love?
Stop building. Seriously - stop building whatever product you're building and first come up with the smallest/cheapest/dumbest iteration that you can show to a paying customer. We see over 20,000 startups per month (at Startups.com) and I can tell you first hand that 90% of them are heads down building the wrong product. Not because they aren't smart, but because they committed to the features too early, before they got enough intel on what people were actually asking for.
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What's your strategy for exiting your startup?
People always think that it's "boostrap or get funded". The reality is you need to consider doing both. Only a tiny % of startups get funded (I've been helping startups fund for decades) and frankly those that do often have a pretty strong plan around bootstrapping while fundraising. Think of fundraising as a parallel path - not the a singular one.
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How can you manage a team across different time zones?
Everyone is going to hate me for this, but if your Slack channels aren't blowing up with activity, chances are no one is working. ("What?! How dare you!") I know, I know. But trust me, having run startups for 30+ years when everyone is super engaged and active, the channels are blowing up nonstop with people sharing their work. When they are have tumbleweeds running through them, it's almost always a sign that something is off.
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What's your secret for delivering a pitch that wins over stakeholders?
The key to engaging investors with your pitch is to make sure they CARE about your problem. We care about problems when someone conveys the detail of the pain and consequence of those problems. Just saying "Global Warming is a Problem" isn't the same as saying "Global Warming is flooding the homes of millions of helpless children in Ghana" (I made that up, I'm sure they are OK ;)
Activity
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70% of retailers only need to focus on getting more customers. But if you’re part of the 30% that need repeat purchases… You need to learn more…
70% of retailers only need to focus on getting more customers. But if you’re part of the 30% that need repeat purchases… You need to learn more…
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💥 Cut Your Startup’s Chance of Failure By 50% by Using a 𝐅𝐨𝐮𝐧𝐝𝐞𝐫𝐬 𝐀𝐠𝐫𝐞𝐞𝐦𝐞𝐧𝐭 𝐓𝐞𝐦𝐩𝐥𝐚𝐭𝐞 💥 65% of high-potential startups…
💥 Cut Your Startup’s Chance of Failure By 50% by Using a 𝐅𝐨𝐮𝐧𝐝𝐞𝐫𝐬 𝐀𝐠𝐫𝐞𝐞𝐦𝐞𝐧𝐭 𝐓𝐞𝐦𝐩𝐥𝐚𝐭𝐞 💥 65% of high-potential startups…
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Is AR automation worth the investment? The returns are multi-dimensional 👇 The impact of increased DSO: - Cash tied up in terms of accounts…
Is AR automation worth the investment? The returns are multi-dimensional 👇 The impact of increased DSO: - Cash tied up in terms of accounts…
Liked by Wil Schroter
Experience
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Startups.com
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Education
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I've analyzed the 𝐭𝐨𝐩 𝟏𝟎𝟎 𝐀𝐦𝐚𝐳𝐨𝐧 𝐭𝐡𝐢𝐫𝐝-𝐩𝐚𝐫𝐭𝐲 𝐬𝐞𝐥𝐥𝐞𝐫𝐬 and realized 2 key things: 1) They aren't always from the most…
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As the CEO of Foundersuite.com, helping startups raise capital, I know mastering investor conversations can be tough. You might be surprised why…
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Need some dead honest comments about your business? Set up a meeting with an investor. As an investor, I say NO to multiple business owners every…
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Many startup founders view their CTO as the team lead developing their product. That’s a big problem, when: - The founder tells them what to do. -…
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𝟱𝟭% 𝗼𝗳 𝗚𝗲𝗻 𝗭 𝗽𝗿𝗲𝗳𝗲𝗿 𝘁𝗼 𝘀𝗲𝗮𝗿𝗰𝗵 𝗼𝗻 𝗧𝗶𝗸𝗧𝗼𝗸 𝗼𝘃𝗲𝗿 𝗚𝗼𝗼𝗴𝗹𝗲. TikTok isn’t just for viral dances (anymore). 40% of…
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𝗧𝗵𝗲 𝗧𝗼𝗽 𝗣𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝘃𝗶𝘁𝘆 𝗕𝗼𝗼𝘀𝘁𝗲𝗿 𝗶𝗻 𝗦𝗼𝗳𝘁𝘄𝗮𝗿𝗲 𝗘𝗻𝗴𝗶𝗻𝗲𝗲𝗿𝗶𝗻𝗴 Finding the 'clear' path to accelerating…
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𝟲𝟬+ 𝗘𝘀𝘀𝗲𝗻𝘁𝗶𝗮𝗹 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝘃𝗲 𝗧𝗵𝗲𝗺𝗲𝘀 𝗳𝗼𝗿 𝗪𝗲𝗯𝘀𝗶𝘁𝗲 𝗦𝘂𝗰𝗰𝗲𝘀𝘀 Make your website ready for all platforms…
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Data-driven CEOs lead companies to be 77% more successful. (Deloitte) 𝗧𝗵𝗲 𝗳𝗶𝗿𝘀𝘁 𝘀𝘁𝗲𝗽? Selecting the perfect intelligence partner. It's…
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UX isn't about screens. It's about stories. We tell these stories through User Journeys and User Flows Let's unpack these terms, step by…
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Ford’s production output: 4.4 million vehicles in 2023 And it’s thanks to Henry Ford your company can mass produce. In order to make anything…
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Curious how tech favorites like Slack, Notion, and Figma grew indispensable? 𝗡𝗲𝘁𝘄𝗼𝗿𝗸 𝗘𝗳𝗳𝗲𝗰𝘁𝘀. The secret sauce that propels the most…
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𝗧𝗵𝗲 𝗚𝗹𝗼𝗯𝗮𝗹 𝗘𝗺𝗽𝗹𝗼𝘆𝗺𝗲𝗻𝘁 𝗦𝗵𝗶𝗳𝘁 𝗳𝗿𝗼𝗺 𝗙𝗼𝘀𝘀𝗶𝗹 𝗙𝘂𝗲𝗹𝘀 𝘁𝗼 𝗥𝗲𝗻𝗲𝘄𝗮𝗯𝗹𝗲 𝗘𝗻𝗲𝗿𝗴𝘆 📈 As the demand for clean…
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I’ve seen marketers gain as much as a 50% ROAS boost when they… 1. Don’t waste ad dollars on sign-ups and clicks. 2. Don’t assign the same CAC for…
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𝟭𝟬 𝗹𝗲𝘀𝘀𝗼𝗻𝘀 𝗲𝘃𝗲𝗿𝘆 𝗹𝗲𝗮𝗱𝗲𝗿 𝘀𝗵𝗼𝘂𝗹𝗱 𝗮𝗱𝗼𝗽𝘁 𝗶𝗻 𝗤𝟮 𝗮𝗻𝗱 𝗯𝗲𝘆𝗼𝗻𝗱 In the realm of fast-moving marketing and brand…
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2x growth rate is not a good sign in Year 1 as a startup. But it is a good sign in Year 4. YoY growth rate? MoM growth rate? The metrics the…
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