Fujifilm announce the FinePix A310 Zoom

The FinePix A310 Zoom is a sleek lightweight camera thats a successor to the FinePix A303 Zoom. It's part of Fujifilm's latest line-up of digital cameras using the company's 4th Generation Super CCD HR technology to achieve sharper, higher quality pictures. The FinePix A310 Zoom uses 3.1 million effective pixels to produce six million recorded pixels.

With low power consumption, the benefits offered by the xD-Picture Card system, and an attractive two-tone metal style finish, the FinePix A310 Zoom offers a combination of stylish image and technical ability.

Using these latest imaging innovations, the FinePix A310 Zoom is capable of capturing clear, colourful, noise-free images across a wide range of conditions. Whether shooting indoors or outdoors, Fuji claim the FinePix A310 Zoom will generate sharp pictures from which you can produce larger prints.

The FinePix A310 Zoom has a 1.5" TFT LCD preview screen and optical viewfinder. The camera is capable of recording movies and can also be used as a handy webcam, ideal for Internet enthusiasts.

Through the use of an optional PictureCradle, the FinePix A310 Zoom enables the user to download images and charge batteries in one simple procedure - so there's no messing around with multiple cables each time the user gets home.

FinePix A310 Zoom features at a glance:

• 4th Generation Super CCD HR sensor with 3.1 million effective pixels (delivering 6 million recorded pixels)
• Fujinon 3x optical zoom lens equivalent to 38-114mm on a 35mm camera
• xD-Picture Card™ providing large storage capacity and low power consumption (256Mb card now available)
• Movie recording capabilities up to 10 frames per second (fps). Records movies up to 98 seconds (320x240 pixels) and up to 5.6 minutes (160x120 pixels) with a 16Mb xD-Picture Card™ (included)
• Fast operation and easy to use, just 'point-and-shoot' for lifelike images

Adrian Clarke, Fujifilm's Director of Consumer Products, commented, "Using Fourth Generation Super CCD technology, Fujifilm has created a range of cameras that contain much more than initially meets the eye.
"The FinePix A310 Zoom is a brilliant 'out and about' camera, which looks great, is easy to use and guarantees impressive pictures in a range of conditions. Don't be fooled by its diminutive appearance, this camera punches well above its weight."

Long lasting battery life
The FinePix A310 Zoom has been specifically developed to reduce power consumption. The 2 x AA alkaline batteries supplied with the camera deliver an impressive 250 shots under normal conditions (with the LCD monitor switched off). Ni-MH rechargeable batteries are also available as part of the accessories range for even better battery economy.

Ease of use
The programmed auto exposure and flash capabilities mean great results in many shooting conditions. The 3x zoom lens further enhances the creative possibilities, yet this camera maintains point-and-shoot simplicity.

Super CCD HR technology
Fujifilm's 4th Generation Super CCD High Resolution sensors can be housed in even smaller digital cameras, offering all the benefits of 3rd Generation Super CCD in a package two thirds the size. The benefits include:

• Ultra-high resolution images
• Faster shutter speeds for action shots
• Low noise photography
• Low light photography

Straight from the box
The FinePix A310 Zoom is supplied with everything needed to start shooting straight from the box. A full range of accessories including two AA alkaline batteries, 16Mb xD-Picture Card™, hand strap, software CD-ROM, video cable and USB cable are bundled with the camera. The supplied software CD includes USB drivers, Fujifilm's FinePix Viewer 4.0 for image browsing, and ImageMixer VCD for creating multimedia albums.