Sony Cyber-shot® DSC-W70 7.2-megapixel digital camera

General Features
Recording Images
Viewing, Editing and Printing Images
Supplied Software

General Features

Memory Stick Compatibility: This camera is compatible with the following recording media: Memory Stick Duo, MagicGate Memory Stick Duo, and Memory Stick PRO Duo. All compatible of Memory Stick Duos can be used to record still pictures and moving images with audio. Although this unit is compatible with MagicGate Memory Stick Duo and Memory Stick PRO Duo media, it cannot be used to record or play back music protected by copyright signals.

58 MB Internal Memory: This camera has 58 MB of internal memory. Even when there is no Memory Stick inserted in the camera, you can record images using the internal memory. This memory is not removable.

Image Recording Format: The camera records still images in JPEG format. Moving images with audio (monaural) are recorded in MPEG1.

Imaging Device: For optimal image quality, the camera uses a 1/2.5" 7.2 Mega-Pixel (Effective) Super HAD color CCD imaging device with approximately 7.41 million gross pixels and 7.201 million effective pixels.

Carl Zeiss Vario-Tessar Lens: The Vario-Tessar lens is specially produced for very compact cameras. This specialized design allows quick auto-focus, appealing zoom range while still maintaining a compact design.

Viewfinder and LCD Screen: The DSC-W70 has an optical viewfinder for accurate framing at eye level, great for added stability and for following fast moving objects. The camera also has a 2.5" color LCD screen with 115,200 pixels. The LCD screen allows you to view an image before taking a picture and replay images that have been stored in memory. For best viewing, you can adjust the brightness of the LCD monitor, and increase the amount of backlight in the monitor when using the camera outdoors. To increase battery life, you can turn the LCD screen off.

Lens: The lens has a 3x optical zoom and a focal length of 6.3mm to 18.9mm, which is equivalent to 38mm to 114mm in 35mm photography.

Smart Zoom: When the zoom exceeds 3x, enlargement is carried out using a "Smart" zoom, which intelligently uses the full CCD to let you zoom into the portion of interest by cropping the image size, thus avoiding the image degradation found in most digital zooms. The maximum zoom scale depends upon the image size. When the image is VGA size (640 x 480), the digital zoom is 4.6x, and coupled with the optical zoom gives you a total zoom of 14x. For larger images, the digital zoom (and total zoom) is less. When the image is 7M (3072 x 2304) or 3:2 (3072 x 2048), the Smart (digital) zoom does not function, leaving you with only the optical zoom.

Multi-Point AF: The camera has a 5-area multi-point autofocus. The camera calculates the distance in five areas to the top, bottom, left, right and in the center of the image. This method is helpful when your subject is not centered in the frame. You can also choose Center AF, which focuses only on the subject framed in the AF range finder in the center of the image.

AF Mode: You can choose from the following AF modes:

• Single AF: This mode is useful for shooting stationary subjects.
• Monitor AF: This mode shortens the time needed for focusing. The camera automatically adjusts the focus before you press and hold the shutter button halfway down, letting you compose images with the focus already adjusted.

AF Illuminator: The AF (auto focus) Illuminator briefly provides fill light to focus more easily on a subject in dark surroundings. Optimal focusing distance with the AF Illuminator is up to approximately 9.84' with the zoom set to wide and up to 6.56' with the zoom set to telephoto.

Focus Presets: In addition to auto focus, you can pre-set the focal distance by choosing one of the following fixed focus settings: 0.5m, 1.0m, 3.0m, 7.0m, or infinity.

AE/AF Lock: If you have difficulty focusing on an off-center subject, you can set and lock the focus and exposure on the subject by pressing the shutter button halfway with the subject in the AF rangefinder, then recompose the shot and press the shutter button fully to take the picture. 

Macro Focus: For close-ups of small objects such as flowers and insects, this camera has macro focus capability. With the zoom set all the way to wide, the camera can focus on objects up to 13/16" from the lens. With the zoom set all the way to telephoto, the camera can focus on objects up to 11-7/8" from the lens.

Auto Power-Off: If you do not operate the camera for approximately 3 minutes, it will turn off automatically to conserve battery power.

Date and Time: Each time you take a picture, the camera records the date and time on the still image. The date and time do not appear on the LCD screen or in the viewfinder while you are shooting. Instead, the date and time appear when you replay the stored image. This feature can be turned off.

Battery Information: The DSC-W70 comes with the NP-BG1 lithium-ion rechargeable battery and BC-CSG battery charger. This battery takes approximately 5.5 hours to fully charge.

Battery Performance: Under normal operating conditions the battery has the following capacity:

Recording Images

Shooting Modes: The camera features the following shooting modes:

• Auto: The camera automatically adjusts the focus, exposure and white balance.
• Program Auto: This mode allows you to shoot with the exposure adjusted automatically.
• Scene Selection Modes: You can choose from the following Scene Selection modes:
  • High Sensitivity: The camera shoots without flash in low light, reducing blur.
  • Twilight: This mode is used for shooting a distant subject at night.
  • Twilight Portrait: This mode is used for shooting people in the foreground at night.
  • Snow: This mode shoots whitish scenes brightly.
  • Beach: This mode is for shooting at seaside or the lakeside.
  • Landscape: This mode is used for shooting landscapes at a distance.
  • Soft Snap: This mode lets you shoot the color of a person's skin with a bright, warm color tone.

Picture Effects: When desired, you can select one of the following picture effects:

• B & W: The image is recorded in monochrome.
• Sepia: The picture is sepia-toned like an old photograph.
• Natural: The image has quiet color.
• Rich: The image has bright color.

Burst Mode: You can shoot images until the maximum number of images are shot when you press and hold the shutter button. The maximum number of images shot continuously depends on the image size and image quality settings:

Multi Burst Mode: When shooting in the Multi-Burst mode, pressing the shutter once records 16 frames in a row. You can set the interval between frames at 1/7.5 second, 1/15 second, or 1/30 second. All 16 frames will be recorded as one 1M image (1280 x 960). When you play back images recorded in Multi Burst mode with this camera, the 16 frames will be played back in order, with a fixed interval between them. When the images are played back on a computer or a camera without Multi Burst, the 16 frames will all be displayed at the same time as part of one image.

MPEG Movie VX: Besides recording still images, you can also record moving images with sound. Moving images are recorded in MPEG1 format. The following image sizes are available: 640 x 480 (Fine), 640 x 480 (Standard), and 160 x 112 (Mail). You can also record movies in macro mode for excellent closeups. If you want to be in the movie, you can use the camera's self-timer feature. Movies with the size set to 640 x 480 (Fine) can only be recorded on a Memory Stick PRO Duo.

Flash Modes: The flash can be set to Auto, Forced Flash, Slow Synchro, or No Flash. In Auto mode, the flash automatically strobes when the surroundings are dark. When the flash is set to Forced Flash, it strobes with every shot. In Slow Synchro, the flash is used regardless of the amount of ambient light, but the shutter speed is slower under dark conditions, allowing you to clearly shoot a background that is out of the flash-lit area. In addition, this camera has a "red-eye reduction" setting, which causes the flash to pre-strobe before shooting to reduce the red-eye phenomenon.

Flash Range: The recommended distance using the flash is 7-7/8" to 12.15' with the zoom set to wide and 11-7/8" to 6.89' with the zoom set to telephoto.

ISO Speed: The ISO speed can be set to Auto, 100, 200, 400, 800, or 1000. When shooting under dark conditions or shooting a fast-moving subject, you should use a high number setting. When recording high-quality images, use a low number setting.

Metering Modes: You can select Spot, Center-weighted, or Multi-pattern Metering. Spot metering lets you adjust the exposure to the subject, even when the subject is a backlit or when there is strong contrast between the subject and the background. Center-weighted metering measures the center of the image and determines the exposure based on the brightness of the subject. When multi-pattern metering is used, the image is divided into multiple regions and metering is performed in each region. The camera judges the subject position and background brightness, and determines a well-balanced exposure.

White Balance: When the white balance is set to auto, the white balance is set automatically in response to the condition of the subject, and the overall color balance is adjusted. When shooting under special lighting conditions, you can select the settings manually. In addition to Auto, the white balance can be set to Incandescent, Fluorescent, Daylight, and Cloudy.

Exposure Adjustment: Besides auto exposure, you can adjust the exposure from +2.0EV to -2.0EV in steps of 1/3EV.

Approximate Still Image Recording Capacity:

Approximate Movie Recording Capacity:

Viewing, Editing and Printing Images

Viewing Images: Still and moving images can be played back on the camera's color LCD screen, or the images may be transferred to a computer, where they can be displayed or manipulated with the use of compatible software. In addition, the images can be played back on a television (NTSC or PAL), if the television has an RCA composite video input.

Index Mode: In addition to viewing images one-by-one in full screen, you can view multiple images at once in the index mode. This feature lets you to display nine images at a time, allowing you to easily find the image you want.

Slide Show: The Slide Show function lets you play back images one after the other. The interval between the pictures can be adjusted, allowing you to choose 3, 5, 10, or 30 seconds, or 1 minute. You can select Folder play (all images in the selected folder) or All play (all images on the Memory Stick Duo). When repeat is selected, the images are replayed in a continuous loop.

Deleting/Protecting Images: You can delete a selected image, or you can delete all the unprotected images at once. In order to avoid accidentally deleting an image, it can be protected.

Playback Zoom: You can enlarge a recorded still image up to five times the size of the original image. You can also record the enlarged item as a new file. To select the area to be enlarged, you can move the enlargement "frame" up/down/left/right with the arrow buttons, and adjust the zoom with the W/T button. You cannot enlarge movies or images recorded in multi-burst mode.

Resizing Images: After an image is captured (still images only), you can resize the picture and save it as a new file. Images can be resized to 7M, 5M, 3M, 2M and VGA. The original image is retained even after resizing. You cannot resize a picture to a 3:2 or 16:9 image, and if you resize a 3:2 or 16:9 image, black bands will appear at the top and bottom of the image.

Print Mark: You can place a print mark on still images recorded with this camera. This mark is convenient when you have images printed at a shop that conforms to the DPOF (Digital Print Order Format) standard.

Exif Print (Exif 2.21): The DSC-W70 conforms to "Exif Print," a worldwide standard. Vital camera settings (such as: exposure mode, white balance, exposure time) and scene data are recorded to the image file when it is captured. Printers compatible with "Exif Print" are able to use this information to produce high quality photographs, exactly the way they were intended at the time of capture. This intelligent communication process also allows the printer to correct for poor lighting or mistakes, resulting in photos that can be even better than the originals.

PictBridge Printing Capability: Using the supplied USB cable, you can connect this camera directly to a PictBridge compliant printer. PictBridge is a new standard that allows you to connect a PictBridge compliant camera directly to a PictBridge compliant printer and make prints, regardless of brand.

PRINT Image Matching III: PRINT Image Matching III (P.I.M. III), a technology developed--and recently updated--by Seiko Epson Corporation, ensures that P.I.M. III-enabled digital cameras and printers work together perfectly to produce the best possible prints. After an image is captured, the camera automatically tags the picture with 14 optimal image settings and includes it as part of the Exif Print header in the JPEG file. A P.I.M. III-enabled photo printer reads and utilizes the information in order to make the most accurate print.

Supplied Software

Software: The DSC-W70 comes with Cyber-shot Viewer, which allows you to do the following:

• Import images shot with the camera and display them on your computer
• Organize images on the computer into a calendar by shooting date
• Retouch, print, and send still images as e-mail attachments

System Requirements: The supplied software can be used on a Windows PC but cannot be used on a Macintosh. Your Windows computer must have these minimum system requirements:

• Operating System: Windows 2000 Professional, Windows Millennium Edition, Windows XP Home Edition, or Windows XP Professional Edition pre-installed
• CPU: Pentium III 500 MHz or faster (Pentium III 800 MHz recommended)
• Memory: 128 MB or more (256 MB is recommended)
• Hard Disk: 200 MB or more
• Sound: 16-bit stereo sound card with stereo speakers
• Display: 800 x 600 dots or more colors; High Color (16-bit color, 65,000 colors) or more