Coty has confirmed that Lithuanian supermodel Edita Vilkeviciute will be the face of the new Roberto Cavalli fragrance for women, which will be launched in February 2015. The scent is called Paradiso.
“It is an honour to be the new face of Roberto Cavalli Paradiso fragrance,” Vilkeviciute commented. “I am blessed and really grateful to have this chance.”
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The face of Cavalli’s new Paradiso fragrance: supermodel Edita Vilkeviciute |
“Edita is a perfect match for Paradiso,” noted Coty President Categories & Innovation Renato Semerari. “She is a very talented model, feminine and sensual but also joyful and full of life. She has a positive energy that radiates around her, and that immediately convinced us she could embody the woman of Cavalli’s Paradise.”
“Edita is a supermodel of stunning beauty,” added Roberto Cavalli, President of the Roberto Cavalli house. “She sums up the spirit of the fragrance and perfectly embodies the Paradiso woman: a bold and utterly feminine creature who radiates her sophisticated glamour without being afraid to assert her natural seductiveness.”
Vilkeviciute has signed on to do both print and TV ads for the new Cavalli fragrance, as part of a worldwide campaign with Jonas Akerlund as the film director and Mario Sorrenti as the print photographer.
