ET BureauBENGALURU: Newly-launched Xiaomi Redmi 4A went out of stock in just four minutes during a flash sale organised on Amazon.in on launch day today.
“We had over 1 million ‘notify me’ requests from customers. Smartphones have been a top selling category on Amazon.in and the phenomenal sale today reinforces our focus on expanding the selection and giving our customers the best to choose from,” said Noor Patel, director of category management at Amazon India.
Rival Flipkart claimed a 65 per cent marketshare in the sale of smartphone category for the period of January-February 2017 in an interview given to ET earlier.
The exclusive tie-ups with smartphones device makers drives a large part of revenues for online platforms, which typically assist these companies in distribution and marketing.
“We had over 1 million ‘notify me’ requests from customers. Smartphones have been a top selling category on Amazon.in and the phenomenal sale today reinforces our focus on expanding the selection and giving our customers the best to choose from,” said Noor Patel, director of category management at Amazon India.
Smartphone is the top-selling category in Amazon and in 2016 the smartphone business for the platform more than doubled in terms of units according to a statement shared by Amazon India.
Rival Flipkart claimed a 65 per cent marketshare in the sale of smartphone category for the period of January-February 2017 in an interview given to ET earlier.
The exclusive tie-ups with smartphones device makers drives a large part of revenues for online platforms, which typically assist these companies in distribution and marketing.
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