Nominee | Product Design | 2009
Touch Diamond
The HTC “Touch Diamond” smartphone is set off from the numerous competing projects by the exceptional design of its carrying case. Above all the sharp edges and crystalline quality of the back lend it an unmistakable character. The front, on the other hand, is characterised by a simple and unassuming design that is well adapted to daily use.
Comments of the nominators
This smartphone stands out in view of its visual appearance, which lends it both character and image. In a saturated market, the product lays claim to a high degree of individuality and symbolic power.
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